Video is da fizzle bomb!! Everybody’s loving it. Everybody’s watching it. But companies are slow to pick up on it.
Take a look at these interactive video examples for a little inspiration for using video in your business.
Ssense: Retailing with Video
Canada’s biggest online fashion retailer, SSENSE, created the world’s first shoppable music video. The campaign launched to much fanfare, having been embedded in over 2,000 blogs and shared more than 2,000 times through social networks. It features an animated ‘S’ call-to-action button to highlight clothes worn in the video which links to product pop-up’s featuring the clothing and links to the Ssense website.
Allianz: Recruiting with Video
The AllianzGI team specifically wanted to use a recruiting approach that would appeal to millennials. To demonstrate that the work environment was fun, exciting, and innovative, AllianzGI created an interactive game that gives players the ability to experience a day in the life of a portfolio manager while at the same time getting points for strategic, well-researched decisions.
Kenra Professional: Product Education Video
Here’s a simple education video that’s interactive and that allows the viewer to choose their own learning path.
Giam TV: Video for Engagement and Sales
According to Rapt Media, the company consulted on this project, by adding interactive video to the home page Giam TV:
- Doubled subscription revenue in less than 4 weeks
- Reduced shopping cart abandonment by 3X
- Increased page viewing time by 35%
- Decreased clicks to purchase
Marks and Spencer Innovation Lab
A simple interactive quiz to keep viewers engaged.
More Examples of Interactive Video for Business
Take a look at this video for even more ideas.