Free Facebook Ads Course
“How do I get new customers?”
That’s the number one question on the mind of pretty much every business owner.
There are dozens and dozens of ways to get new customers. The problem is choosing the most effective strategies, that is, the strategies that get new customers through your door without costing you a ridiculous amount of money or time.
Traditional advertising is pretty much dead, but some types on online advertising, like Facebook ads, can be extremely effective. You can take a look at this case study as an example.
There are a lot of great things about advertising on Facebook. A couple in particular:
- It’s “Pay per Click” advertising. You only pay when someone clicks on your ad, so you are really only paying for results.
- You can target who the ad is seen by with incredible granularity. For example, I could run a ad that is only seen by married female runners between the ages of 25 and 50 who live within a 5 mile radius of my clinic.
- It’s easy to do. You basically fill in a four-step form to create your ad.
How do you do it?
For some easy to understand, but comprehensive tutorials, check out this course:
This course is free. No catches. You don’t even have to sign up or give up your email address. It involves about four hours of video training, so I would suggest you set aside two full mornings and go through the entire course. As you watch the videos, open up your Facebook account and set up a couple test ads for yourself.
I would suggest you set up a page on your website with a special offer (this is called a landing page) that you send people to from your ad. Run an ad for a week. Keep your ad spend low: Maybe $20 to $50 total. Then track your results to determine your return on investment. For example, let’s assume that your average customer purchases $500 of products or services over their buying lifetime with you. If you spend $50 and get one new customer then your return on investment is 10:1 ($500:$50). That 1000% return on investment.