Exposure vs. Engagement: Flipping the Sales Funnel
Traditionally, funnel marketing has ruled. The idea is that you exposure lots of people to your product or brand (usually through advertising). Some of those people will be interested, some of those interested people will become prospects and some of those prospects will eventually buy.
But Upside Brown thinking says let’s flip the funnel upside down.
Instead of making lots of noise and competing with lots of other noise from your competitors to get attention, why not have meaningful conversation with the people that are most likely to care. Engage them give them reasons to share your story.
Consumers have become experts at tuning out advertising messages, but they pay attention to what their friends tell them.
What’s your approach to marketing your business: Exposure or engagement?