Differentiation through Design
Ever wonder how to differentiate yourself from your competitors? How do you get prospective customers to notice you and buy from you instead of the competition?If you think your situation seems impossible, imagine trying to sell a blank paper notebook. This low cost commodity product is about as ordinary and uninteresting as you can possibly get.But…
… a company named Baron Fig has completely differentiated it’s notebook, created demand and is charging a premium price for what is essentially bound blank paper.
How did they do it?
In a word: Design!
Design is one of the few true differentiating factors available to commodity products. And a visit to the Baron Fig site illustrates clean, elegant design with a singular focus: To position Baron Fig notebooks as a personal and precious tool.
The design is minimal in the best sense possible with an intense focus on communicating value. No distractions. Few words. A clear path from beginning to buying.
And the experience of owning one of these notebooks is communicated in beautiful visual images that show the notebook in use. A look at the notebook being used in a creative setting or nicely place in a jacket pocket. It kind of makes you want one and sets you up to pay a premium price to get one.
Now how can you use design to set yourself apart from your competition?