Before and After: Educated Heart Website Makeover
Your website represents you and your practice. If your website looks bad, you will be judged accordingly. Visitors will think that your service is cheap, outdated, disorganized or unprofessional. I know that seems so superficial, but that’s the way it works. Massage is intangible after all. So people can only judge you by the tangible things that surround you, like your website.
Recently, I recreated Laura Allen’s Educated Heart website.
The Educated Heart is a fantastic book and in my opinion has one of the best (and most readable) approaches to the topic of ethics. It was originally written by Nina McIntosh, but taken over by Laura Allen when Nina passed away.
Take a look at her original site. At a glance, what are you initial impressions? Is this book a credible book on the topic of ethics? Does it look unique? Is the book engaging and easy to read? How knowledgeable is the author? Does this website inspire confidence that the author knows what she’s talking about? Is it even clear at first glance that the site is promoting a book?
Here’s the “before”…
Your impression is likely that this book is nothing special. Probably written by a lonely person in their basement. And if you go into the site it gets worse..
The disorder and lack of attention to detail (even look at the frames around the images) indicates that this is not a professional book that deserves my attention. If the writing or thoughts in the book are half as cluttered as this page, there is no way I’m picking it up.
Laura, of course, inherited this existing site and was very aware of the issues. I love the book that Nina’s written and felt it deserved to be showcased better, so I offered to help Laura recreate the site. Here’s the “after” home page:
And the “after” About us page:
With this makeover, it’s clear that the site is about a book. The professional look of the site immediately changes your perception about the quality of the book and the value of the information it contains. The book in this new site is credible and deserves your attention.
I didn’t take a before shot on mobile, but it was unreadable. Now when anyone accesses the site from a smart phone or tablet, the site detects whatever device they are using and shows a mobile-friendly version of the site that displays beautifully.
I’ve created well over 100 websites for massage therapists, as well as sites for software developers, educators, restaurants, industrial manufacturers, consultants and more.
Would you like me to know some of the elements that go into making an effective massage website – one that works to get more clients through your doors? If so, Like or Share this page. Or if you have specific questions or topic areas you’d like to know more about, post them in the comments section below. If I see that there’s enough interest, I’ll share what I know about making your website work for your massage practice through this blog.
Thanks to Laura Allen for allowing me to share this makeover with you.